"I Go I Go I Go" - Wave Machines

The reason I enjoy the iTunes Free Single so much is that it's completely random. Far from being that obnoxious friend who forces their music onto you at the slightest provocation, it knows its place. You've got to take it with a pinch of salt; sometimes it will be absolute crap and sometimes you find a diamond in the rough.

"I Go I Go I Go" by Wave Machines is an example of this cross-section of music at it's finest. Similar to the hybrid-genre edginess of previous IFS resident folktronica act James Yuill, this track is quirky pop gold. With clear influences eminating from disco, Bowie and the current New Romantic resurrection reverberating throughout the indie world, I Go I Go I Go is fun and eclectic. The mishmash of acoustic guitar and polka-dot electronica scream 80's revival. If you want a overview, think Pet Shop Boys in a car crash with The Invisible. It really should be in the charts because most of the stuff up there is rubbish; alas, nothing on IFS ever makes it on there (it would defeat the purpose).

"I Go I Go I Go" is a bouncy, chromatic, careless track - what it may lack in emotional substance it makes up for with its sense of youthful energy. Wave Machines' album is currently available on iTunes and elsewhere, so listen to the track and decide for yourself.

The Genius reccomendations for this track were; Brakes; Detachements; Phenonema; White Rose Movement and We Have Band.